Week 4 Reading Reflection

While reading this weeks reading, I was personally surprised by how dangerous stereotyping can be from a business standpoint. In retrospect it makes sense that making too many limiting assumptions about groups of people could prevent good ideas or innovation, but I had previously supposed that stereotyping market segments was essential for developing new product ideas. I would like to ask the author if there are any scenarios where "Security Hunting" has actually been beneficial for a business, and also if all innovation and entrepreneurship needs to be innovative and creative, or if there are business opportunities in more banal, common sense products and services. I was somewhat confused by the different distinctions between the multiple types of creativity, such as event, organization, relationship, etc. A lot of these seemed similar to me and the distinctions seemed unnecessary. There isn't anything I can really disagree with the author on, besides my previously noted doubt that the many types of creativity are all that different fundamentally.