Week 5 Reading Reflection

While going through this weeks reading, I was initially surprised by not having market insight being a big pitfall among entrepreneurs. I would have thought that anyone with the passion to enter a new market would have become fairly versed in said market, but I guess not. I was somewhat confused on the distinction between unique and non-unique ventures, or more specifically the general affect uniqueness or lack there-of has on success. If I could ask the writer any two questions, I'd ask them how uniqueness tends to affect overall success or adoption of an enterprises product, and if required startup changes between unique and non-unique ventures significantly. There was not anything I particularly disagreed with while reading, everything was well thought out and explained in my opinion.