Week 6 Reading Reflection

This weeks reading was Michael Porter: The Five Forces that Shape Competitive Strategy. The biggest surprise to me in this reading was how well boiled down market forces were described in the reading, making something that I would have thought to be immensely complicated much easier to understand. I was initially confused by the assertion that being fast-growing as an industry does not always equal big profits. It was initially counter-intuitive to me, but made sense after reading the explanation. If I could ask the author any two questions, I would ask what types of industries are most often vulnerable to being fast-growing but not profitable, and how best to navigate government forces with regards to affecting the industry. There was nothing I particularly disagreed with while reading through the assigned reading.