Week 12 Reading Reflection

During this weeks reading, I was first most surprised by the various descriptions of just how bad things could go for an entrepreneur without proper strategic planning. Obviously planning is important, but just how bad things could go when you wing it was entertaining to read. I was somewhat confused by how the strategic matrix was laid out, but I figured it out and grokked to it after a little while of examining it. If I could ask the author two questions, it would be the aspects of a successful strategic matrix, and the common pitfalls people run into while developing their matrix. I wasn't really confused by any aspect of the reading, besides that bit with the strategic matrix.