The biggest surprise for me in this final weeks reading was probably the supreme importance of customer loyalty. Obviously customer loyalty is important, but I figured it was more of a 'bonus' than an essential tool for growth. Though I guess having people you can rely on to come back for repeat business would be very important.
The bit about sending loan information via text messages confused me. It seemed a somewhat sub-par way of relating important information like that, and certainly not the way I'd wish to receive such information. If I could ask the author any two questions, I'd ask for more info about the motivations for using microfinance as a tool against poverty, and the success rate in using such ventures in a more focused, local environment. There was nothing in particular I disagreed with the author on, though I would like to see a bit more info on the success rate of microfinancing.
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