Week 10 Reading Reflection

In this weeks reading, I was surprised that the book claimed that most people would think market research would only support already known information. This idea seems strangely naive to me as an entrepreneur. I was also somewhat surprised by how in depth the book covered the financial aspects of this section, which seemed somewhat uncharacteristic compared to previous readings. I have previously taken multiple courses dealing with finance and accounting, such as financial accounting, so a lot of that did not really confuse me as I was already familiar with it. If I could ask any two questions, I'd ask what the cutoff point is for a market to be a 'niche' market, and I would ask how important it is for new entrepreneurs to understand about accounting before starting their business. There was nothing in particular I could disagree with in this reading, I found it all well written and agreeable.