Week 11 Reading Reflection

I was somewhat surprised in this weeks reading that often technological innovations are the not the primary driver of successful new businesses, but rather the strength of innovative ideas instead. I was confused what "create value in your innovation strategy" meant, it seems to just be PR talk for "make your thing useful to someone" which seemed a bit self-explanatory. If I could ask the author two questions, I'd ask them what a useful tactic for discovering innovative ideas is, and what the next most important factor for business success other than innovation is. There was nothing I disagreed with with the author this week, I found it well written and agreeable.