NOTE: I had an issue where my video files for the interviews were corrupted. I'm trying to get it fixed and will update with links once I do. Until then, I did my best to summarize and transcribe the interviews.
Existing Market
I believe the future for the market I am making my app in has to include features like syncing with other calendar and planning applications, voice functionality ala Siri, and expanded coverage of more schools and universities.
Interviewee one stated that they believe that working with every major university and community college would be an important future step for an app like mine. They agreed that syncing with other apps would be very useful for planning purposes
Interviewee two said that what she thinks would be most important is usability, and having non-mobile versions of the app for more serious use. They thought that working with Siri and following voice commands would be an attractive feature
Interviewee three said that he would want to be able to plan out semesters between different schools, such as taking classes at UF in the fall and at a community college in the summer. They agreed that being able to sync with calendar apps would be convenient.
With this feedback, I have decided that the most important avenue for the future is expansion, both in terms of coverage and in places where the app can be used. Syncing between desktop, mobile, and other calendar and planning apps would allow my app to be as non-intrusive and convenient to people as possible, making it a more attractive option to everyone.
New Market
I believe that it could be possible to modify this venture to target schools as the primary market, and not students. Schools could provide the app to students as a feature in their advising program, making their school more attractive and student friendly. I would imagine being able to sell a license rather than individual copies of the app would be important here
Interviewee one said the most important thing would be bug testing and uniformity, as it would have to work in as broad a selection of hardwares as possible, and have no bugs as people would be depending on it for planning their academic schedule.
Interviewee two said the most important thing would in fact having an attractive package to sell schools, with a scalable model for selling licenses and being able to provide tech support and make custom additions to the feature set for different clients.
Interviewee three said that if they were evaluating purchasing this product for their program, a variety of language and dialect options for working with a broad and diverse student body would be vital. Additionally, it should be simple to use so even tech-illiterate teachers and students could navigate and use the program successfully.
What I learned from this second set of interviews is that the most important thing for selling to this sort of user base isn't flashy features, but dependability and accessibility. If you are a large school program purchasing this app, you want to make sure almost everyone can use it, both from a personal and technological standpoint. I had not considered this when thinking purely from the standpoint of tech savvy college students.
I think that your conclusions drawn from the interviews seem to be pretty helpful to your business venture. Overall, there are a lot of things that you can add or tweak to just about any business venture, and it seems that you put some effort into really sorting out what works and what doesn't. I didn't get to do the assignment, so I can't really compare with you; however, I do think that by leaving out your video files you are making your post seem less credible and making it harder to ascertain whether or not you drew proper conclusions from the interviews.
ReplyDeleteMr Lopez,
ReplyDeleteI consider you are cooking an amazing idea. Whatever you did or say on your interviews seems to help. You are getting the right feedback and i consider that you are on the right track to implement a new and amazing business. Keep the good work and make sure to pay attention to your feedback.
http://heosorio.blogspot.com/2016/04/whats-next.html
Hey Jordan!
ReplyDeleteReally nice job on this assignment. I really like your new market idea of selling this app to schools. I think students with busy schedules would really benefit from having a streamlined schedule, but so would the universities! If you sell to the universities they can also supply the tech support that the people will need when they have issues running the app. That is one less thing you will need to do as a business owner. Good luck!
Here's the link to my own post: http://ckm-ent3003.blogspot.com/2016/04/week-12-whats-next.html
Hi Jordan,
ReplyDeleteI really enjoyed reading your work. The people you interviewed had some good feedback. I do think it is important to your new venture to be diverse. Also targeting the schools instead of the students looks like a good modification to your venture. I can't wait to see how this turns out.
Thank you for allowing me to peer review your assignment. Here is a link to my assignment if you would like to look at it.
http://hawaiiansnoasis.blogspot.com/2016/04/whats-next.html